MMA and boxing are experiencing explosive global growth, driven by a generation of fans hungry for immersive, instant experiences. Success in the space now hinges on capturing attention in a world oversaturated with content. As Euronews points out: “Streaming platforms and social media have become the new arena where the future of the industry is being shaped” [Euronews, 2023].
This is where Fansy.ai is particularly relevant. This interactive technology, patented in both Europe and the United States, allows spectators—whether at home or in the arena—to instantly capture key moments (KOs, celebrations, highlight actions), share them on social media in real time, and access enriched content (fighter stats, profiles, merchandising offers).
This model aligns perfectly with current consumer expectations. According to Deloitte, 74% of fans already use their smartphones while watching TV, and a majority of viewers aged 18–34 expect enriched interactivity during live sports broadcasts [Deloitte, 2024].
The benefits of Fansy.ai go far beyond fan enjoyment. The entire combat sports value chain stands to gain:
Fighters: Their visibility explodes with viral content generated by fans. Jon Jones’s return at UFC 285, for instance, sparked a record 1.62 million mentions on social media—demonstrating the massive ripple effect of fan-driven buzz [CombatPress, 2024]. Fansy.ai amplifies this momentum by making such moments easier to capture, share, and monetize.
Leagues and Federations: Digital-first organizations like ONE Championship understand that engagement is key—achieving #1 trending status simultaneously on Twitter in the US and DouYin in China during a single weekend event [Euronews, 2023]. Fansy.ai acts as a strategic bridge between traditional broadcasting and digital culture, enabling every key moment to become a shareable opportunity that expands reach.
Broadcasters: Instead of losing viewer attention to second screens, they can now embrace it. With Fansy, broadcasters retain engagement and capture real-time data. Interactive ads on Smart TVs generate up to 76 seconds more engagement and 4.5x higher interaction rates than traditional mobile video ads [Innovid, 2024].
Fans: They become active participants in the event—capturing, reacting, voting, and even earning rewards. This participatory model resonates with Gen Z audiences who crave personalization and social experiences, as Deloitte confirms [Deloitte, 2024].
Sponsors: No longer confined to passive logos, they gain measurable, interactive engagement. A simple logo can now trigger a branded experience: fans can interact to access exclusive content. At a recent NHL activation, Tim Hortons distributed over 21,000 digital coupons and logged 24,000 QR scans, with 23% of fans opting in to share contact info—showcasing the conversion potential of interactive sponsorships [Cue, 2024]. The outlook is much brighter, with a more fluid user experience integrated into the viewing experience (No QR codes with fansy)
Fansy.ai connects the emotional power of combat sports with the scalability of real-time interactivity. With their intense, short-format structure and visually compelling nature, combat sports are inherently optimized for viral sharing and digital engagement.
In a world where every moment can go viral, every fan can become a promoter, and every interaction can be monetized, Fansy.ai offers a game-changing model for federations, broadcasters, athletes, and brands alike.
This is more than an upgrade, it’s a paradigm shift that redefines the sports experience for the digital age.
